Who is reading, who will my data go to?

Short answer: No one, to no one.

Long answer: I myself do not like it when my data is freely circulated in the world, although in many cases this can hardly be prevented anymore. It is frightening when I talk about a topic in front of the smart TV in the evening and get matching advertisements in my amazon account the next morning. Or when Google knows better than I do when I was where.

Of course, if you use apocha, you disclose many detailed data about your purchases. I will not pass on these personal data to third parties, that is none of their business. apocha is supposed to be your tool for managing your finances in order to consume more meaningfully and save more.

For details, I refer to the privacy policy. You can find thoughts on the business model in the answer to the next question (see below), and if you are interested in why I am doing all this, you can read the blog post Yet another expense tracker app? Why?.